The music issue
An introduction from the editor, Patrick Burgoyne...
Happy new year!
It feels a bit weird to be writing that in the first week of December for an issue that comes out well before Christmas but such are the peculiarities of monthly magazines.
As this is the first issue of 2016 I thought I’d look back at the previous 12 months and the stories that have proved most popular with our readers online. It’s a bit of a mixed bag!
Counting down in true Top of the Pops fashion, our tenth most popular story of the year was on the sleeve design for Björk’s Vulnicura album, which also features in our record sleeves of the year selection from page 38 in this issue. At nine was another music-related story, this time about MTV’s new on-screen identity, inspired by internet memes, GIFs and emojis, and social media videos.
At numbers eight, seven and six were, respectively, a post on Publicis London’s clever See the Other Side posters for DepaulUK (the ads were placed on corners so that the copy told a different story depending on which side was read), a piece on the Ghostbusters logo tying in with the announcement of a new film and a round-up on the winners at Cannes Lions.
Our story on Sophie Ebrard’s series of images taken on porn sets is at number five (the subject matter no doubt helped its popularity but they also happen to be great photographs which also featured in our Photo Annual) while at four we have a classic new identity story – on the Channel Four rebrand.
And so to the top three. Our third most popular story was the spoof ‘robbery’ at design studio Sagmeister & Walsh, cleverly faked by Barcelona-based Achos. Second was the touching tale of the recovery and reissue of the Doves typeface, the original metal letters having been dumped in the Thames 100 years ago.
And our most popular story of the year? No, not some brilliant piece of design or amazing innovation but our behind-the scenes report on Mother’s Epic Strut ad for Moneysupermarket.com. Testament to the power of a big butt and being top of the Google search results.