Creative business symposium
Wednesday 8 June | The Cube, Soho Square, London
Join an elite network, meet the best creative minds in the business and learn how to use creativity to transform your bottom line. Come to the most creative square mile in the world to hear how to use creativity to transform your business from the country’s top commercial business minds. New ideas, new companies, new partnerships and new people. How do the best creative companies recruit top talent, manage high performing teams, grow and sell brands, build creative spaces and above all… how do they keep it simple? Top tips from the top minds in the UK like Jo Malone, Sir John Hegarty, Lee Shuneman and Andria Vidler, and companies like The Mill, Framestore and King. Presented by SohoCreate and Creative Review.
Sir John Hegarty
Bartle Bogle Hegarty
Ed Vaizey in conversation with Rohan Silva
London, the most creative city in the world, is evolving fast and creativity is a major driver of UK growth. Two people who have been part of the creation of the wave, and now ride it successfully, discuss how we can embed creativity in our companies and society. How can we shift the focus to new ideas, companies and jobs? And above all, how can we harness the creative spirit and approach to drive growth?organisations.
Introduction from SohoCreate Chair and advertising legend Sir John Hegarty.
Creative Recruitment - Patrick Burgoyne, Amy Smith, Claire Anderson, Katie Lee, and Lee Schuneman:
Recruiting talent who will transform your business is a growing and recurring challenge. Framestore, The Mill, Gravity Road and Microsoft Lift share their secrets on recruiting the most creative talent in the world.
Building a Global Brand: Jo Malone
What are the pleasures and pitfalls of selling to a global brand and how do you start from scratch and do it all over again? What can we learn about building our brand from the stratospheric journey of world renown perfumier Jo Malone?
Creative Spaces: Pat Joseph and Peter Moore:
How the space you work in can improve profit. Multi award-winning, global media company, The Mill, needed a building that would maximise creativity. What can we learn from a 100% focus on the most important aspect of their business?
60 second messaging: Sir John Hegarty and Michael Seresin
Be it a business plan or information content, missing the point means missing the audience. What can we learn from these two greats on the importance of making it simple?
Leading Creative Companies: Nir Efrat, Andria Vidler, and William Sargent:
Centaur and Framestore, discuss leading high performing creative teams to constantly innovate and evolve.