CreativeReview

Studio Sense: Untapped creative opportunity

Shakespeare’s Globe found a graphic designer based in Yorkshire (sourcing hyper-local talent). Out of 21 submissions, they picked LazenbyBrown to create this fetching brochure
Shakespeare’s Globe found a graphic designer based in Yorkshire (sourcing hyper-local talent). Out of 21 submissions, they picked LazenbyBrown to create this fetching brochure

Let’s face it, finding the right creative talent is difficult. Bringing new people in is always a risk, but it’s also an incredible opportunity that freshens up your creative output and pushes into lucrative areas you might have previously seen as inaccessible.

That’s not just my opinion. Statisticians studied casts of Broadway musicals and discovered that the biggest box office hits were created by teams made up 60% of people who had worked with each other before and 40% fresh talent. This provided a stable core for work to take place and a chance to inject it with fresh ideas. Teams that always worked together were as stale as Andrew Lloyd Webber’s latest offering, and teams of entirely new talent were too volatile to create an optimum production.

Identity for Shakespeare’s Globe
Identity for Shakespeare’s Globe by LazebyBrown

The need for new talent is clear, but that doesn’t make finding the right talent easier. Existing methods are imperfect. Depending on those you know restricts scope and may not guarantee the right person for the job. Working with headhunters and talent agents comes at a huge cost, is limited to their roster and depends on their understanding of your exact needs;  receiving CVs and portfolios, or browsing through creative networks to find the right person is a huge administrative time sink and won’t guarantee that person will be available anyway.

artist-sara-ouahdou-leather-work
Leatherwork by Sara Ouhaddou

Then there is the plethora of online platforms. Most are sexied-up jobs boards. The others promise you the world: tailored creativity for a nominal fee. These usually require talent to work on a brief for free. It’s an unsustainable model that kills the creativity we all depend on to make our living (creative professionals will either be priced out of our cities, forced to quit or pushed into creating generic works that match multiple briefs). Systems based on speculative work aren’t just unethical – they’re illogical and will eventually damage everyone’s bottom line. What will happen to your business when London loses its creative class?

Image by photographer Jens Kristian Balle
Image by photographer Jens Kristian Balle

So, what does the perfect system look like? What if you could find any creative talent, from any field, in any location, from one unique place? What if the creative talent came to you, instead of you going to it? What if you could view all of the talent’s scope and team members from the get-go, giving insight into all of their work? What if all of the talent’s previous work and achievements were logged automatically to their profiles for you to see, proving their credibility and your security?

animator-james-neilson-web-only
Work by animator James Neilson

This is why we crafted Zealous, a place where talent from all disciplines and opportunities come together. For those creating, it’s a space for their entire creative being (updating multiple platforms is such a waste of time), a free portfolio for all of their work. It offers filtered views they can send to clients (imagine I was a photographer and a designer; I could just send you the photography version of my portfolio). Most importantly, it recommends opportunities based on their previous work (less time looking for opportunities, more time creating).

For those looking for talent, it’s a streamlined process allowing you to find the ideal candidate(s). You tell us what skills you need, your timeline, who will be selecting, and we’ll put the call out to our 10,000-strong network (if we don’t have the skills on the network, we will offer to find them elsewhere to submit to your call). Once the call ends, you’ll have a list of candidates’ portfolios. You can select the candidates or invite others to help you score them. You could even have multiple rounds of judging (imagine getting 70 submissions, then having a few people in your team score the entries and passing the 10 best to your creative director or client). This would put them in order of preference from which you can pick your selection.

Dancer by Ruh Al-Alam, Arabic calligrapher and graphic designer
Dancer by Ruh Al-Alam, Arabic calligrapher and graphic designer

The platform takes care of keeping everyone up-to-date at every step of the process. You’ll even have access to real-time analytics and full report downloads for every candidate.

Some organisations have tied Zealous-hosted creative competitions into their marketing strategies to engage with their audiences; others have used submissions to keep a finger on the pulse of creative trends within specific sectors. All we did was to create a system to make it as simple as possible for you to source talent.

Whether you are looking for the next big opportunity or that special skill, check us out at www.zealous.co (and if you like our website, you might want to know we sourced our awesome designer, Chema, by putting a call out on Zealous).

You could craft large-scale experiences like our Zealous X Creative Festival, which showcased 115 creative professionals across seven fields at the heart of London’s Shoreditch
You could craft large-scale experiences like our Zealous X Creative Festival, which showcased 115 creative professionals across seven fields at the heart of London’s Shoreditch

zealous.co 

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