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Studio Sense: How Great CGI Becomes a Vision of the Truth

CGI works hard to become photorealistic. A great CGI lifts pencil drawn or 2D design and offers it life. It becomes a vision of the truth. A photomontage brings together CGI and photography to create something new in an existing context. Visualisers are a creative bunch, who evolve their work through CGI or animation to capture attention, build perception and create commentary.

CGI Porsche by Munrostudios
CGI Porsche by Munrostudios
Virtual imagery for the commercial property sector by Munrostudios
Virtual imagery for the commercial property sector by Munrostudios

Phased interactions with your CGI agency, start as early as the block model concept stage, through verified visual impact imagery, to conceptual presentations, marketing, logos, and sales. From the embryonic model phase, there are many elements that can be developed, to maximise ROI during the design and visualisation process. A cyclical, visualisation process throughout brand development encourages ideas and maximises creativity. We wholeheartedly endorse that effective CGI is a result of a clear visualisation studio and technical process, that supports our clients’ design strategy.

Race circuit before and after visualisation by Munrostudios
Race circuit before and after visualisation by Munrostudios
Race circuit visualisation visualisation by Munrostudios
Race circuit visualisation visualisation by Munrostudios
Photorealistic CGI Lego by Munrostudios
Photorealistic CGI Lego by Munrostudios
Munrostudios' experience includes creating photomontage and CGI images for many major sporting events
Munrostudios’ experience includes creating photomontage and CGI images for many major sporting events and venues including, here, Lord’s

Munrostudios specialise in technical and creative 3D communication that excites, inspires commentary and sells. They are a sponsor of the Creative Review Photography Annual 2015.

Studio Sense is CR’s sponsored series of expert opinion pieces. If you would like to contribute, contact emma.underhill@centaurmedia.com

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