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Record sleeves of the year #06: Aphex Twin, Cheetah

Aphex Twin Cheetah EP. Artwork by The Designers Republic
Aphex Twin Cheetah EP. Artwork by The Designers Republic

Aphex Twin’s Cheetah EP was made using 1980s technology manufactured by British company Cheetah. Warp premiered the album at a music convention in Nashville this summer, setting up a listening station laid out like a product demo stand with a Cheetah MS800 synthesiser displayed in plexiglass.

The album’s artwork was created by The Designers Republic and takes inspiration from the Cheetah Sweet Talker, a speech synthesiser plug-in made for BBC microcomputers.

Each copy of the Sweet Talker comes with an accompanying manual and a cassette – the Cheetah cover features the same retro lettering and bright blue shade as the cassette’s casing, with the name of the album printed in Cheetah’s logotype.

An ad for the album in the style of a Cheetah instruction manual
An ad for the album in the style of a Cheetah instruction manual

In homage to the Sweet Talker, Warp also released a cassette edition of the album. A tongue-in-cheek ad published in the music press was written in the style of a Cheetah instruction manual, and listed technical features, available formats and a release date. The design caused much excitement among fans – particularly those familiar with the notoriously hard-to-use technology – and is one of a series of great covers created by TDR for Aphex Twin.

Label: Warp

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