CreativeReview

Pes turns his magic on Honda’s trucks

We have become used to seeing charming films from Pes, but normally his skill operates on a small scale: the director is known for his skill in turning everyday objects such as socks or the change in our pockets into incredible, spellbinding characters (Rubik’s Cube spaghetti, anyone?).

His previous film for Honda was epic, but mainly in terms of its craft: he told the brand’s story through thousands of original drawings, all animated together. Here he has gone large, however, creating a film that uses a technique that Pes describes as “long-exposure stop motion”, which combines animation and live action to achieve a “more artfully composed version of traditional time-lapse”. It was also filmed on sets all built to scale so it could be shot in-camera. Impressive.

Pes Honda ad still

Pes Honda ad still

Pes Honda ad still

Credits:
Agency: RPA
CCO: Joe Baratelli
ECD: Jason Sperling
Creative directors: Sarah Bates, Rahul Panchal
Creatives: Suzie Yeranosyan, Romero Ramirez
Production company: Reset Content (Pes is repped by Blinkink in London)
Director: Pes
Editorial: Union Editorial
VFX: A52