Branding and design agency JKR Global led the design behind the new look, handling all visual identity for Stella Artois’ Cidre packaging, and approached the London-based duo to create a series of illustrations for the project.
The resulting illustrations run across the packaging of the brand’s five flavours: apple, pear, peach (shown above and below), raspberry and elderflower.
Prior to the new look, Stella’s Cidre range was heavily typographic and more aligned with its parent brand.
The redesign sees ‘Cidre’ redrawn in looser, more contemporary type, while the new fruit illustrations offer a stylish punch of bright colour.
Earlier this year, Stella’s rather tone deaf, social media-influenced ‘Be Legacy’ campaign sent many fans of the brand pining for its classic work of old – so it’s good to see some quality illustration and packaging design turning that short-sightedness around.