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Is this new Macy’s spot the most terrifying ad ever?

Macy's ad

Perhaps it’s because I’m still recovering from Halloween, but this new ad from Macy’s – its first ever to focus on its Thanksgiving Day Parade – feels somewhat sinister to me.

You can see what the creatives at BBH New York are trying to do: create a sentimental yet heartwarming tale that connects old New York to the present day via every child’s love of giant inflatables. Yet somehow instead they’ve constructed a storyline that seems straight out of Doctor Who. Shudder.

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