On November 8 2015, subscribers to the Sunday edition of the New York Times received something extra with their newspaper and magazine: a GE-branded Google cardboard VR viewer. Along with a smartphone and dedicated NYT app, the gift enabled readers to experience the magazine’s compelling cover story on children displaced by war – in virtual reality.
The issue was devoted to the stories of three of the estimated 30m children worldwide who have been displaced from their homes by war. In addition to the photo stories in the printed edition, the NYT Magazine collaborated with Vrse.works to create an 11-minute 3D documentary film, The Displaced, which could be viewed for free on the NYT VR app. The project was produced in conjunction with The Grid (a partnership between Giant Spoon + OMD).
Two Grand Prixs were awarded in the Cyber category: The Next Rembrandt for ING, by J Walter Thompson, Amsterdam and Justino for Loterias y Apuestas del Estado, by Leo Burnett, Madrid.
The Next Rembrandt sought to create a new ‘work’ by the artist by analysing his work and using the resulting data to both choose a subject and mimic his painting style. It won a second Grand Prix in the Creative Data category.
Justino is a touching Christmas ad for the Spanish lottery. Although at heart a piece of film, it won on Cyber because of the way content was adapted to work on various social media platforms. “With Justino, we see magical storytelling that evolves and builds across social media,” said Jury President, Chloe Gottlieb, SVP, Executive Creative Director, R/GA.
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