The campaign features a poster, above, and a short animation, shown below. Mankovsky, a freelance ad creative, initially proposed the idea directly to Greenpeace, which then commissioned it.
While Greenpeace has been focusing on individual companies and issues in its advertising of late, including a powerful film directed at Lego, which requested the toy company break its long-standing relationship with Shell (a protest that later proved successful), this campaign is focused on a wider plea to save the Russian arctic.
The Russian doll imagery may be a fairly well-used metaphor, though Mankovsky’s simple design and appealing imagery makes for a powerful campaign for the environmental activism group.
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