CreativeReview

Fat Cats

Antony Crossfield worked his magic with photographer Tim Flach's images to create a 'fat cat' version of Simon Cowell in this campaign by agency Grey London Antony Crossfield worked his magic with photographer Tim Flach's images to create a 'fat cat' version of Richard Branson in this campaign by agency Grey London

These are fantastic images – it’s obviously a great idea. The combination is a winner. I don’t think it’s that easy to make a cat look like a recognisable person but the recognition of the celebrity hits you after just the right length of time.

The simple, but slightly different background on each execution, and the little bit of vignetting give the right amount of craft without overpowering the directness of the idea.

Whenever I’m commissioning a piece of work I always look at it at the end and think about whether it is the best expression possible of an idea. If I had worked on these images I’d definitely sleep easy. Job done.