Dulux goes sci-fi in new ad

An epic new ad from Dulux envisions a futuristic world where colour has been outlawed…

The ad is the second cinematic spot from the paint brand and ad agency BBH London, following last year’s spot which depicted 1920s prohibition, where paint had been banned instead of booze. Here director Daniel Wolfe takes inspiration from classic sci-fi movies such as Metropolis and Logan’s Run to portray a dystopian future where everything is a sterile white. But not for long – when the ‘colour rebels’ get their hands on some Dulux, things are set to change.

The film comes with an interesting making-of which explains the elaborate models that are used to create the futuristic scenes. Watch it below:

Accompanying the TV spot is an interactive site where you can find out the exact paint colours featured in the ad. Find it at

Agency: BBH London
Creative directors: Martha Riley, Nick Allsop
Creatives: Richard Hooley, Victoria Jagger
Production company: Somesuch
Director: Daniel Wolfe
Typrography: Fraser Muggeridge Studio
Agency producer: Kirsty Dye
Producer: Dougal Meese