CreativeReview

Ads of the Week

This week’s advertising round-up has it all: an interactive ad, an Instagram ad, even a few TV spots. Kicking off proceedings though is this lovely, Captain Pugwash-esque poster campaign for the English National Opera’s forthcoming Pirates of Penzance show, directed by Mike Leigh…

As Paul Belford has pointed out recently, a brilliant poster campaign can improve the urban landscape, and this ad, illustrated by Toby Leigh, is currently doing a great job of cheering up the hallways of various stations on the London Underground. The poster is also for sale, in a limited edition of 100, signed by Mike Leigh, online at tobatron.com.

 

Next, a delightful Icelandic saga for Arla Skyr yoghurt, directed by Dougal Wilson. Agency: Wieden + Kennedy London; Creative directors: Dave Day, Larry Seftel; Creatives: Thom Whitaker, Danielle Noel; ECDs: Tony Davidson, Iain Tait; Production company: Blink.

 

The first of two campaigns based on silent movies now. This TV spot is for Kellogg’s Crunchy Nut and is a nice spin on the brand’s familiar ‘trouble is they taste too good’ campaign. Directed by Daniel Kleinman, the ad is inspired by early films such as Nosferatu and The Cabinet of Caligari, and to get into the spirit of things, the crew wore period clothing throughout the shoot (Kleinman is shown in plus 4s above, right). Agency: Leo Burnett; ECD: Justin Tindall; Creative director: Guy Moore; Creative: Hugh Todd; Production company: Rattling Stick.

 

Continuing the silent movie theme is this sweet campaign for the Toronto Silent Film Festival, which offers audiences the chance to create their own ‘choose your own adventure’ silent films via Instagram in a nice mix of old and new technologies. The film above explains how it works, and visit instagram.com/tsff2015 to make your own film. Agency: Red Lion Canada; CCO: Matthew Litzinger.

 

Grey London has created this powerful PSA in association with Mumsnet, which aims to encourage parents to teach kids how to dial 999. The film, which sits as part of an information website at 999forkids.com, features audio footage of an emergency call by five year-old Elleemae, who saved her mum’s life by dialling 999. Set to footage mixing imagery from the family with new content, it’s emotional stuff. Creative director: Nils Leonard; Creatives: Vicki Maguire, Jonathan Marlow; Director: Frederic Planchon; Production company: Academy.

 

Up now is an interactive ad-cum-music video for detergent brand Skip from BBH London. The film, which can be found online at youtube.com/SkipSouthAfrica, lets viewers switch outfits on the dancers while also picking up handy washing tips. Creatives: Simon Pearse, Emmanuel Saint M’Leux; Creative directors: Carl Broadhurst, Peter Reid; Director: Luis Cerveró; Production company: Blink.

 

We close this week’s round up with a quirky campaign for fonts website, Fontyou, which features a series of amusing animated shorts that make the point that sometimes fonts get old, and it’s time to look for new ones. Agencies: TBWAParis and Else; Creatives: Cedric Moutaud, Vincent Pedrocchi; Illustrator: Laurent Duvoux; Production: Else.