CreativeReview

Carter Wong puts Howies wardrobes up for auction

In 2003, Carter Wong teamed up with 13 artists and illustrators to customise a range of abandoned wardrobes for clothing label Howies. The agency is now selling four of those wardrobes on eBay to raise money for homeless charity Café Art…

The project was Carter Wong’s first collaboration with Howies, the ethical clothing label founded by Dave and Clare Hieatt in 1995. After sourcing recyclable tulip bulb bags to use as packaging for its cotton t-shirts, the agency was asked to devise some in-store displays. Carter Wong co-founder Phil Carter had the idea for transforming wardrobes after he spotted skateboarders using one as a ramp in Hammersmith.

As he explained in an interview with CR for our craft issue last November: “At the time, Howies’ core business was t-shirts aimed at the skateboarding and cycling community, so it fitted the concept perfectly.” Wardrobes were sourced from charity shops around the capital, and artists including Marion Deuchars, Jeff Fisher, Paul Blow and Brian Cairns were asked to create a design based on a Howies’ philosohopy (the brand often used political and environmental slogans on its products).

Roderick Mills’ wardrobe for howies. Bid on eBay for it here

The designs reference topics from junk mail and waste to fish farms, and were exhibited at a pop-up event in West London before appearing in-store and in windows at Selfridges. Four have since been returned to Carter Wong’s office, but the agency is keen to give the furniture to a good home, and is now selling each one on eBay. Wardrobes up for sale are by Roderick Mills, Paul Davis, Ian Wright and Aldous Eveleigh, and prices start at £50.

Paul Davis’ wardrobe for howies. Bid on eBay for it here

Ian Wright’s wardrobe for howies. Bid on eBay for it here

Aldous Eveleigh’s wardrobe for howies. Bid on eBay for it here

Bidding closes on May 29 and all proceeds will be donated to Café Art, a London-based charity that helps homeless people earn a living through creative enterprises. “Bearing in mind the way in which the wardrobes were found – displaced and discarded – a partnership of this kind seemed fitting,” explains the agency. “Each of the four winning bidders will receive a one-of-a-kind, individually illustrated wardrobe that is in itself a piece of art, with a deeper story to tell.”

More info on Carter Wong’s website.