CreativeReview

Evian’s back with LittleBig Babies

The latest outdoor series in BETC Paris’s long-running and extremely popular Evian campaign matches adult legs with infant torsos in paired posters

The posters are designed to be displayed side-by-side and will be seen on train and lift doors as well as on poster sites.

Over the years, BETC’s Evian campaign has proved immensely succesful, both with the industry and the public. It’s a simple formula, focusing on the water’s supposed powers of rejuvention, but one that, with each new twist, is always delivered with charm. 2009’s rollerskating babies in particular proved hugely popular

 

And way back in 1998 we had swimming babies

 

Evian has also used pairs of posters befire, as in this 2013 series

 

While that series was hot by Benni Valsson, the new campaing uses photographer Jean-Yves Lemoigne

 

Credits
Agency: BETC Paris
ECD: Filip Nilsson
CD: Agnès Cavard
Copywriter: Valérie Chidlovsky
Photographer: Jean-Yves Lemoigne