CreativeReview

Ads of the Week

We’ve got a bit of everything for you in our latest Ads of the Week: Piers Morgan, tech wizardry, beautiful animation, lots of monkeys, and, um, some crying children…

 

First, the aforementioned Morgan does a fine job of sending himself up in this amusing new spot for Lotto by AMV BBDO. Creative directors: Alex Grieve, Adrian Rossi; Creatives: Tim Riley, Charlotte Adorjan, Michael Jones; Director: Jeff Low; Production company: Biscuit.

 

Over to Mother now, for the first of two spots from the London agency this week. This Ikea ad is the latest in the ‘Wonderful Everyday’ series, and features a group of monkeys mucking about in an Ikea kitchen in the rainforest. Director: Juan Cabral; Production company: MJZ; Post: MPC.


The second Mother piece this week forms part of a campaign for Ritz Crisp & Thin snacks. The campaign features a soundtrack of the song Puttin’ On The Ritz (see what they’ve done there?) performed by Gregory Porter, and alongside the conventional ad, here, the brand has released this charming animated lyric video to promote the song, which is available to download from iTunes. Director: Sophia Ray. Illustrator: Tomi Um.

 

Tonight on Channel 4 an ad break will be devoted to a live ‘Twitter battle’, all with the aim of promoting UK electro-pop band Years & Years.

Viewers will be able to vote throughout the three-and-a-half minute break to switch between three completely different, never seen before performances of the band’s brand new single Shine, using different hashtags that correspond to the style of each separate music video. Tweets will be counted live during the ad break and tallied every 30 seconds at which point the music videos will switch seamlessly to the viewer’s most popular creative at the exact same place in the song. The trailer above explains the concept more fully, tune in at 9.45pm UK time on Channel 4 if you want to be part of the action. Creative agency: The Outfit. Production Company: Colonel Blimp. Director: Fred Rowson

 

We close this week’s round up on a serious note, with a spot for charity Doctors of the World, which makes the point that sometimes making a child cry can be a good thing. Agency: DDB Paris; ECD: Alexander Kalchev; Creatives: Gautier Fage, Sébastien Henras, Julien Bon, Benoit Oulhen; Director: Achim Lippoth; Production company: Magali Films.