Festival of Marketing 2015: six things to see

With 12 stages and 120 different speakers, there’s an awful lot to see at this year’s Festival of Marketing. The big keynote speakers include Alan Sugar, Monica Lewinsky and astronaut Chris Hadfield but here’s our pick of some of the other sessions you may like:

Lauren Laverne and Sam Baker on The Pool
The Pool is an interesting new take on a women’s magazine and not just because of its eminent founders who will be speaking at this session. Trailed as a site for “women who don’t have time to browse’ its headline content is packaged into ‘shows’, each of which comes with an ‘estimated time of reading’.

Channel 4 online
While publishers have been grappling with the impact of the internet for over a decade, our major broadcasters are only recently coming to terms with a future where the viewer is in control of what to watch and when. Earlier this year, 4OD became All4, promising a fresh approach to on-demand viewing. Channel 4’s Charlie Palmer is going to be talking about the impact of this change and how to create personalised experiences in this mass medium.

Introducing the world to Dr Who
Staying with TV, the BBC’s Julia Kenyon will be explaining how the corporation engages Dr Who fans around the world via social media and how to explain the idea of regeneration to an international audience who can’t figure out why Matt Smith has suddenly become Peter Capaldi.

NHS Blood and Transplant
On a more serious note, NHS Blood and Transplant’s assistant director of digital and marketing Ceri Rose will talk about how she uses social media and viral content to change behaviour and perceptions toward organ donations.

Louder, Shorter and Hyper-visual: The New Face of MTV
MTV’s Kerry Taylor will present a case study of the channel’s recent rebrand including how it experimented with narrative structures, visual storytelling and user generated content

Age and Diversity
Panel discussions on two of the biggest issues facing society today: age and diversity. The UK has an increasing and (in many cases) affluent older population yet this sector of society often feels ignored by brands. Why are we so poor at marketing to older people? Rosie Arnold of BBH, Rebecca Valentine of the Grey Modelling Agency and editor Jane Cunningham will be tackling that one. Discussing diversity will be Maggie Semple, Stonewall’s Jan Gooding and Wilfred Emmanuel-Jones aka The Black Farmer.

The full list of Festival of Marketing speakers is here. Full details on the event and ticket info here

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