CreativeReview

Hear Michael Bierut talk about his work, life and new book: we have free tickets

Pentagram New York partner, Design Observer co-founder and all-round one of the smartest people in design, Michael Bierut, has a book coming out. We have free tickets for CR subscribers to come and hear him talk about the book, his life and work

As he has frequently demonstrated on the Design Observer site over the years, Michael Bierut is one of the most engaging practitioners writing about design and creativity today. In September, Thames & Hudson will publish the first monograph of Bierut's work in which he discusses some of his key projects and his life in design to date.

The exhaustively titled How to... use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world brings together 35 projects from Bierut's career. The accompanying texts are, as you would expect from Bierut, self-deprecating and funny (Bierut begins the book with this Chuck Close quote: "Inspiration is for amateurs. The rest of us just show up and get to work.") but, as they tell the story of each project, they are packed with useful tips for aspiring and experienced designers.

 

A young Bierut with Massimo and Lella Vignelli, for whom he worked for ten years. "They were my surrogate parents, and their studio was my adoptive family," Bierut says in the book


One of Bierut's notebooks, featuring sketches for his Museum of Art and Design identity

 

The final MAD identity


This quote from the book perhaps best illustrates the appeal of graphic design to Bierut and many others: "Graphic design, where form is so dependent on content, is a perfect way to learn about the world. My projects have put me at laboratory benches with microbiologists and in locker rooms with professional football players. I design best when I'm interested in the subject matter. As a result, I've learned to be interested in as many things as possible."

 

Michael Bierut today photographed by Jake Chessum

 

To tie in with the launch of the book, the latest event in the CR Club calendar of events for CR subscribers will be an intimate evening with Michael Bierut and CR editor Patrick Burgoyne at the House of Illustration on September 29. Bierut will discuss the book, his life, work and the roel of graphic design.

Tickets are £10 and can be bought here but we have 20 free tickets to give away to CR subscribers, so to register for your chance to attend visit creativereview.co.uk/howto Tickets will be allocated via a ballot as we anticipate a lot of demand

 

Identity and packaging for Saks Fifth Avenue (image courtesy Saks Fifth Avenue)

 

Poster for the Parallax Theater, New York

 

Billboard magazine redesign

 

 

How to... use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world is published by Thames & Hudson on September 28, £29.95