CreativeReview

With this suit...

Graphic designer Nick Reeve lined his wedding suit with the text of all the messages he and his future wife had sent each other via the dating site where they met

Reeve is the Creative Head for the Clarks Shoes in-house creative studio in Somerset. He met his future wife, Jen, three years ago on the dating site Match Affinity. "We spent a lot of time messaging each other and it became apparent very early on that we got on. After a week or so we met on a date and two years later we got engaged," Reeve says.

 

 

For his wedding suit, Reeve wanted to do something special that reflected the way their relationship had developed and came up with the idea of documenting the messages they had sent one another through Match Affinity while getting to know each other. "I wanted to do something meaningful but not overly sentimental or slushy," he says. "Thankfully internet dating isn’t the taboo that it once was and I wanted to celebrate the fact that by the time of our first date we knew a lot about each other. Our messages were about ourselves, our lives, our jobs; they weren’t particularly flirtatious - just two people getting to know each other."

"I approached Marc Wallace, a tailor who works out of Bath and London, about a made-to-measure suit for our wedding. We got chatting and discovered we both had a passion for design. He mentioned that it was possible to digitally print on silk and that it may be nice to come up with a unique design for the lining of the suit."

 

 

Reeve typeset all the messages. "The detail of the print was fantastic as some of the type was as small as 9pt. The quotes that were pulled out in larger text were in Gill Sans Light which is incredibly fine - this also reproduced amazingly well. Marc and I came up with the idea of using the pocket square to hold Jen and my personal statements from the website which matched the colour of the suit lining. From beginning to end the suit took Marc 12 weeks to make."




"We got married at the end of May and I managed to keep the lining a secret from Jen until the big day when I could do the big reveal. It went down well on what was an amazingly happy and emotional day."





As well as the suit lining, Reeve also had a pocket square made with the Match Affinity profiles of himself and future wife Jen


"As a designer who left college in the early 90s, and has seen huge changes in design, I like the fact the idea combines social media, new technology with the very traditional art of bespoke tailoring. But most of all I Iove the back story and the fact that what started out as a conversation between two strangers has ended up very happily indeed."