CreativeReview

Provocative ad campaign to raise awareness of US hunger

BBH New York has created a striking new ad campaign that aims to tackle the issue of hunger in the US. It uses a series of spoof PSAs where countries such as China, Slovenia and Germany – all of which have better statistics regarding access to food than the US – appear to be offering to help America with its problem...

The campaign promotes Great Nations Eat (greatnationseat.org), a movement that brings together non-profits, filmmakers, media companies and others to raise awareness about hunger and inequality in the US.

Released to coincide with the July 4th Independence Day holiday, the ads, shown below, rather puncture the pride with which America typically holds itself. The spots recreate the familiar charity ads that encourage Americans to donate money to starving children overseas but with the twist that the kids featured here are actually US citizens.

 

 

Alongside these films are a series of posters and less provocative infomercials that use appealing graphics and typography to grab attention instead:

 

 

 

More on Great Nations Eat is at greatnationseat.org.

Credits:
Agency: BBH New York
Creative chairman: John Patroulis
Chief creative officer: Ari Weiss
ECD: Gerard Caputo
Group creative director: Paul Kamzelas
Creatives: Amanda Brencys, Diego Fonseca, Laura Holmes, Brianna Lohr, Jackie Anzaldi, Kelly Diaz
Design: Bruno Borges, Crissy Fetcher
Director: Jeff Low
Post: The Mill