CreativeReview

Ads of the Week

Lots of cinematic ads to share with you this week, beginning with this striking film for HSBC from Grey London, which charts the four-decade journey of a business without leaving the office lift...

After a week of dramatic news in the UK for HSBC it feels slightly odd timing for the release of this ad, which aims to highlight the bank's support for businesses by portraying the story of a company through its staff, who all come and go in the lift. But it's hard to ignore the craft of the spot, which is directed by Gary Freedman of The Glue Society. The changing times, the relationships of the staff, and the ups and downs of the company are all depicted in the tiny space, before the ad ends with the tag It's Never Just Business.

 

Agency: Grey London; Creative director: Nick Rowland; Creatives: Jamie Starbuck, Theo Bayani, Miguel Gonzales; Production company: Independent Films; Director: Gary Freedman, The Glue Society

 

Age ain't nothing but a number in this new spot for Finlandia vodka from Wieden + Kennedy London, which features a series of real-life characters, of all ages, who live lives that are less ordinary. ECDs: Tony Davidson, Iain Tait; Creative directors: Scott Dungate, Graeme Douglas; Creatives: Paddy Treacy, Mark Shanley; Production company: Knucklehead; Director: Siri Bunford

 

This witty ad to promote a Steve Jobs special issue of Rolling Stone magazine suggests a world where multiple Steves exist, all with important questions to ask. Agency: The Community; CCOs: Joaquin Molla, Jose Molla; ECOs: Ramiro Raposo, Fernando Sosa; Creatives: Fernando Zagales, Juan Mesz; Production company: Barry Company; Director: Mariana Youssef

 

Last year Netflix announced that Virgin Media was its preferred streaming provider. To promote this link, as well as the release of the new season of prison comedy-drama Orange Is The New Black, BBH has created this amusing spot which mixes a character from Virgin Media's recent animal-based ads with characters from the show. To fully get it all, you'd probably have to be a fan of both the ads and the show (perhaps a lot to ask) but the film is entertaining even without all that insight. Agency: BBH London; Creative directors: Tom Drew, Uche Ezugwu; Creatives: Dan Morris, Charlene Chandrasekaran; Production company: Black Sheep Studios

 

We close this week's round-up with the perfect app for those of you that happen to be in Paris this weekend. Titled Les Heures Magiques (The Magic Hours), it is created by Google France and ad agency 72andSunny Amsterdam (who were behind last year's lovely Night Walk in Marseille project for Google) and offers a way for visitors to enjoy the extra hours of sunlight that the summer offers. The app, which is designed to be viewed on mobiles, suggests various cool free activities (chosen in collaboration with local experts) that can be found around Paris, including sunset walks and pétanque courts, and then suggests ways to use additional Google functionality to get even more out of the experience. We've seen this kind of thing before of course, but this is a charming version – visit it at lesheuresmagiques.withgoogle.com. ECD: Carlo Cavallone; Creative director: Gregg Clampffer; Creatives: Yann Corlay, Patric Franz; Matteo Gallinelli; Digital production studio: Unit9