It's a comedic Ads of the Week this time, opening with a surprisingly light-hearted ad for Nike, directed by Matthew Frost, of Fashion Film fame...
The spot is somewhat reminiscent of the UK's recent This Girl Can campaign, which focused on taking part in sport rather than excelling in it. The actors here are not quite as real looking as in the UK campaign, though Frost provides a welcome dollop of humour via his characteristic use of a voiceover (provided in part by Fashion Film's Lizzy Caplan) to reveal the inner thoughts of the women working out. "I feel competitiveness can be funny, especially when the stakes are rather low," says Frost of the ad. "More and more people, women particularly, are going out there and working hard at a sport or workout they may be trying out, or, let's say, haven't mastered yet. We wanted to capture that feeling through relatable moments that don't take themselves too seriously while still retaining the uplifting and positive backbone that Nike is always associated with." Agency: Wieden + Kennedy Portland; Creative directors: Alberto Ponte, Ryan O'Rourke, Dan Viens; Creatives: Heather Ryder, Darcie Burrell, Patty Orlando. Production company: Iconoclast.
Next up, an amusing number for Hertz Van Rental, which provides a wicked spin on the usually sentimental tale of a teenager leaving home. Agency: adam&eveDDB; CCO: Ben Priest; ECDs: Ben Tollett, Richard Brim; Creative directors: Matt Woolner, Steve Wioland; Creatives: Frances Leach, Christopher Bowsher; Director: Guy Shelmerdine; Production company: Smuggler.
Okay, so this one isn't really funny, but it's an appealing way to promote cycling in Canada. And just imagine all the post.... Agency: Innocean Worldwide Canada; Director: Mark Zibert; Production company: Sons and Daughters; Post: Alter Ego.
Back to the laughs now, with this bizarre and hilarious ad for Thunderhead, a cloud-based software platform. According to the press release, this is a "simple product demonstration". Um, yeah... Creative director: Paul Brazier; Director: Rocky Morton; Production company: MJZ.
These ads for Secret Escapes neatly satirise all those people who like to share their luxury travel photos on social media. You know the ones I mean. Agency: Karmarama; ECDs: Sam Walker, Joe De Souza; Stephen Cross, Simon Connor; Director: Los Perez; Production company: Kream.
We finish with two ads from a series for US party cup brand Hefty which feature soccer moms using 'youth speak' to recount the parties they were at the night before. Great writing, great performances. Agency: Havas Worldwide Chicago; CCO: Jason Peterson; Group creative director: Ecole Weinstein; Creative director: Shelby Georgis; Creatives: Matt Bush, Kristi Lara, Katie Rogers; Directors: Antonio Santos, Phil Pinto; Production company: One Thousand Percent.