Also Shot on iPhone 6

Apple's new Shot on iPhone 6 campaign has come in for a bit of a reality check courtesy of two pranksters in San Francisco...

According to a post by Jessica Saia on The Bold Italic, a series of spoof ads have appeared next to sites displaying Apple's latest campaign – which aims to show the image quality that can be obtained with an iPhone 6 (gallery here) – on streets in the Mission, Castro and Downtown areas of the city.

The website is currently hosting shots of the work in-situ, though it claims it is not the original source of the images.

"Our thought was that people don't always take pretty pictures on their phones," the two ad creatives behind the project told Saia, "so we thought it would be funny to show the other, non-beautiful, photos people take."

All images from