CreativeReview

Ads of the Week

Our collection of great new ads this week includes work for Old Spice, BMW, Greene King IPA, and the new Hobbit film. First up though is a cheeky little Christmas film for Maille gourmet mustard...

The film, titled Memorable Guest, features the ultimate awkward dinner party conversation, when a young man learns far too much information about his fellow guest's sex life.

Agency: adam&eveDDB; Creative directors: Richard Brim, Daniel Fisher; Creatives: Alex Lucas, Jon Farley; Director: James Rouse; Production company: Outsider.

Old Spice is back with another singalong masterpiece. A follow up to January's Momsong, which features mothers lamenting their sons becoming men, this spot follows similar ground but from the dads' point of view. Tee hee. Agency: Wieden + Kennedy Portland; Creative directors: Jason Bagley, Craig Allen; Creatives: Jason Kreher, Nathaniel Lawlor, Matt Sorrell, Ruth Bellotti; Director: Andreas Nilsson; Production company: Biscuit Filmworks; Post: The Mill; Music company: Walker.

It can be hard to make electric cars seem exciting without all the revs and brums, but this simple but effective ad for the BMWi3 from JWT Amsterdam does a good job of addressing the problem head on. ECD: Bas Korsten; Creatives: Tibor van Ginkel, Thomas Reinhold; Director: Rolf van Eijk; Production company: Caviar.

Talking of simple but effective, here's a nice short film for Greene King IPA, which stars improvisational percussionist Steve Noble performing a drum solo. The slightly forced moments when Noble sips on his IPA brew feel a touch awkward, but the link between beer and drums is a natural one. Agency: Grey London; Chief creative officer: Nils Leonard; Creative director: Andy Lockley; Director: George Belfield; Production company: Somesuch & Co.

In anticipation of the forthcoming release of The Hobbit: The Battle of the Five Armies (the final film in Peter Jackson's trilogy about the Hobbit), Google, Warner Brothers and North Kingdom have created an epic interactive digital experience. The site, which can be viewed on computers, phones and tablets, includes maps of Middle Earth, 3D animations showing the journeys of eight key characters from the films, and interactive battles. The elaborate nature of the experience probably makes it one mainly for the fans, but there are plenty of them out there. middle-earth.thehobbit.com