Forget all the sentimental guff issuing forth from other retailers, adam&eveDDB's Mulberry spot gets to the heart of the true meaning of Christmas – presents
In a posh household, family members compete to outdo each other in their gifts for the spoilt daughter. Each present gets more and more over the top until canny granny trumps them all.
adam&eveDDB, the agency responsible for the all-conquering, heartstring-tugging John Lewis ads, has its tongue firmly in its cheek with this appeal to the present buying one-upmanship that often rears its head come Yuletide. Great casting and performances all-round and a refreshing antidote to the overwhelmingly sugary Christmas retail ads so far this year.
Mulberry has been having a rough time of late, but this ad gets the tone spot on for its aspirational target market.
Project name: #WinChristmas
Creative agency: adam&eveDDB
Executive Creative Directors: Ben Priest, Ben Tollet & Emer Stamp
Creative Directors: Richard Brim & Daniel Fisher
Copywriter: Miles Carter
Art director: Sophie Knox
Production company: Rattling Stick
Director: Andy McLeod
Editor: Johnnie Scarlett at The Quarry
Soundtrack name and composer: When It's Christmas Time, David Tobin / Jeff Meegan/ Charley Harrison
Illustrator: Harry Malt
Post-production: Big Buoy
Audio post-production: Wave