Letterpress @ The RCA. Photo: Richard Haughton
This month we are launching CR Club, offering subscribers exclusive access to events, free gifts and money off a variety of brands you love...
The October issue of CR saw the final issue of our Monograph publication (see above). We'd run Monograph for nearly eight years. In its time it had been really valued – it even won an Art Directors Club Silver award and a place in the Design Museum's Designs of the Year show in 2008. But we were beginning to suspect that it was getting a little tired and was no longer proving much of an incentive for subscribers.
Over the summer we carried out extensive research with our subscribers which bore this out. We know that some of you still really enjoyed Monograph and will be sad to se it go but the clear majority were telling us that it was time to move on. So, we are trying something new and we'd like your help.
Over the next few months we will be announcing a series of special offers, events and treats for our subscribers via CR Club.
The intention is to make our subscribers feel very much part of a privileged community by giving them the opportunity to attend shows, talks or events and behind-the-scenes tours; gifts such as exclusive prints and discounts on brands you love. (If you don't already subscribe, you can check out the various subscriptions packages, here.)
Our subscribers come from all over the UK so we want to make sure that we have a range of activities and offers for everyone. Here, we'd really like your assistance. If you are based outside of London and the South-East, please let us know which local galleries you would like us to approach in order to secure exclusive deals and special offers for our subscribers.
We'd also like to know which brands you would like us to approach for CR subscriber discounts. We already have deals with the Design Museum, publishers Thames & Hudson and clothing brand, Tripl Stitched.
We're kicking off CR Club with an exclusive Creative Review invite-only event, ‘Letterpress @ The RCA' – a talk by the world-renowned typographer, design and letterpress practitioner, Alan Kitching which will take place at The Royal College of Art in London on the evening of November 11. Following the lecture, guests will have an opportunity to view the college's GraphicsRCA: Fifty Years exhibition.
In order to benefit from these offers, you will need to log-in to the site using your subscriber number. If you don't know what that is, please call us on +44(0)207 292 370. To subscribe to Creative Review, go here.
We're viewing this very much as an experiment over the next few months as we look to put together a fantastic package of benefits and offers for our subscribers. Please let us know what you would like to see in the comments below and we will do our best to make it happen.